Finance and Industry, History of a Mismatch: Peugeot, 1919-1939

How to implement a mass production when you are a car manufacturer at the beginning of the 20^th century? The article illustrates the case of Peugeot, a French car manufacturer, who had to raise new financings between 1919 and 1939 because of the very carefulness of banks. Even if nothing came out of the business relationships established with the Rosengart and Oustric financing houses, they provided nevertheless the basis of the strengthening of the family relationships and of the setting up of a holding company, key to a self-financing strategy.